Freelance SEO For Agencies

As Head of SEO for an agency for 7 years, I understand the way agencies work. The rollercoaster of capacity management, ever changing deadlines and pitch opportunities that seem to come out of nowhere last thing in the day!

I also understand that working with freelancers has it's pros and cons. They can fill the gaps in a busy month at short notice but it can also be a hassle to bring them up to speed with your ways of working and clients.

My goal is to make working with a freelancer seamless, by integrating with your team and processes, asking the right questions at briefing stage and always being at the end of the phone, Slack, email (whichever of the millions of ways of communicating that works for you!).

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What SEO services do I provide?

I have worked in all areas of SEO; content, technical, off-page, local & international SEO.

Organic Research

Every successful marketing activity is built on having a full understanding of the audience, their intent, the market and the opportunity. SEO is no different.
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Keyword research
Topical research
Audience research
User intent research

Content & On-page SEO

The role of a search engine is to provide people with answers. Our role is to come up with the answers, by understanding people's wants and needs and creating content which gives them value. Here's how I can help:
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Content audit, strategy, ideation and execution support
EEAT support (Experience, Expertise, Authoritativeness & Trustworthiness)
Content briefs
Page title & meta description creation

Technical SEO

I can deep dive into your client's website performance and provide reports which are both insightful and actionable. These are just a few things I will look into:
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Performance (inc. Core Web Vitals)
Website architecture
Structured Data
Internal Links
Robots.txt
Sitemaps
Accessability
Security
Mobile Usability

Local SEO

Appearing in the map packs and for localised searches for many businesses should be central to the marketing plan, here's how I can help:

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Google Business Profile optimisation, monitoring and maintenance
Localised page optimisation (on-site)
Citation building (directory listings)
Localised digital PR ideation

International SEO

International SEO is a complex beast, but if done right, it can be the difference between your client's website ranking in their target markets or not. I have helped countless global business reach their audience across the world and here's some of the things I can do to help yours:
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HREFLANG & Sitemaps
Localised page optimisation (on-site)
Domain support
Localised digital PR ideation

SEO Specialisms

There are several aspects of SEO that don't fit neatly into specific categories, and I have extensive experience in helping clients navigate these areas:
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Overaching SEO Strategy creation
Multi-channel digital strategy creation and support
Website migrations
Outcome scenario planning (some may call this forecasting!)

SEO Audit reports focused on action

I am results-driven, always start with the end goal in mind, and focus on solutions rather than just identifying problems. Because of this, I adapt my audit reports depending on the person receiving them.

For example, if I was tasked with conducting a technical audit and the recipient was primarily a developer, I would tailor the language and format to suit them. This approach prioritises fixing the issues identified and helps ensure they are addressed more quickly.

Let's Chat

How do I work with Agencies?

I will be led by you and will remain as flexible as possible.
Here's a few ideas about how we could work best:

I am more than happy to be client facing, in client meetings and on pitches. I am equally happy to work in the background.
I have always found it easier to work with agencies when I've been added to their internal comms, such as Slack. It makes things a little bit easier and faster to clarify things.
I will use my own tool stack but I will need to have access to the client's reporting tools such as GA4 and Google Search Console.