Freelance SEO For Agencies

As Head of SEO for an agency for 7 years, I understand the way agencies work. The rollercoaster of capacity management, ever changing deadlines and pitch opportunities that seem to come out of nowhere last thing in the day!

I also understand that working with freelancers has it's pros and cons. They can fill the gaps in a busy month at short notice but it can also be a hassle to bring them up to speed with your ways of working and clients.

My goal is to make working with a freelancer seamless, by integrating with your team and processes, asking the right questions at briefing stage and always being at the end of the phone, Slack, email (whichever of the millions of ways of communicating that works for you!).

What SEO services do I provide?

Organic Research

Every successful marketing activity is built on having a full understanding of the audience, their intent, the market and the opportunity. SEO is no different.
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  • Keyword research
  • Topical research
  • Audience research
  • User intent research

Content & On-page SEO

The role of a search engine is to provide people with answers. Our role is to come up with the answers, by understanding people's wants and needs and creating content which gives them value. Here's how I can help:
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  • Content audit, strategy, ideation and execution support
  • EEAT support (Experience, Expertise, Authoritativeness & Trustworthiness)
  • Content briefs
  • Page title & meta description creation

Technical SEO

I can deep dive into your client's website performance and provide reports which are both insightful and actionable. These are just a few things I will look into:
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  • Performance (inc. Core Web Vitals)
  • Website architecture
  • Structured Data
  • Internal Links
  • Robots.txt
  • Sitemaps
  • Accessability
  • Security
  • Mobile Usability

Local SEO

Appearing in the map packs and for localised searches for many businesses should be central to the marketing plan, here's how I can help:
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  • Google Business Profile optimisation, monitoring and maintenance
  • Localised page optimisation (on-site)
  • Citation building (directory listings)
  • Localised digital PR ideation

International SEO

International SEO is a complex beast, but if done right, it can be the difference between your client's website ranking in their target markets or not. I have helped countless global business reach their audience across the world and here's some of the things I can do to help yours:
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  • HREFLANG & Sitemaps
  • Localised page optimisation (on-site)
  • Domain support
  • Localised digital PR ideation

SEO Specialisms

There are several aspects of SEO that don't fit neatly into specific categories, and I have extensive experience in helping clients navigate these areas:
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  • Overaching SEO Strategy creation
  • Multi-channel digital strategy creation and support
  • Website migrations

SEO Audit reports focused on action

I am results-driven, always start with the end goal in mind, and focus on solutions rather than just identifying problems. Because of this, I adapt my audit reports depending on the person receiving them.

For example, if I was tasked with conducting a technical audit and the recipient was primarily a developer, I would tailor the language and format to suit them. This approach prioritises fixing the issues identified and helps ensure they are addressed more quickly.

Happy clients,
Happy you.

How do I work with Agencies?

I will be led by you and will remain as flexible as possible. Here's a few ideas about how we could work best:

Brands I Work With

Shall we chat?

Whether you're an agency and you're struggling with capacity (yay!) or a brand looking to get more from your website, let me know, I'd love to chat. I will also be honest too. If SEO doesn't fit the bill, I will say and give recommendations on where you might find the best returns.

I'm a busy 🐝 and I'm currently not taking on any more bookings.
Feel free to still get in touch and I will try and help where I can. Thank you.
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Contact

Get in touchhi@mattmeazey.co.uk+44 7769 227119

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